READERSHIP DEMOGRAPHICS
| AGES |
| Female |
18-48 |
| Male |
21-50 |
|
|
| SEX |
| Female |
51% |
| Male |
49% |
|
|
| OCCUPATIONS (include) |
| Professional & Technical Managers |
| Officials |
| Proprietors |
| Clerical Salespeople |
| Craftspersons |
| Forepersons |
| Operatives |
| Retirees |
| Students |
| Homemakers |
|
|
| RACE |
| Caucasian |
50% |
| African-American |
27% |
| Hispanic |
10% |
| Asian |
7% |
| Other |
6% |
|
|
| FAMILY * |
| 1-5 Members Per Household |
|
|
| EDUCATION |
| High School Graduates |
80% |
| Attending College |
30% |
College Graduate
(or equivalent) |
60% |
|
|
| RELIGION * |
| Catholic |
|
| Protestant |
|
| Jewish |
|
| Other |
|
|
|
| SOCIAL CLASS |
| Upper-Lower |
20% |
| Lower-Middle |
25% |
| Middle-Middle |
25% |
| Upper-Middle |
17% |
| Lower-Upper |
9% |
| Upper-Upper |
4% |
|
|
| * Indicates undetermined percentages. |
|
